Our Investment Thesis
We back visionary founders building the next generation of consumer brands in India
Early Stage Focus
We invest in pre-seed to Series A startups, providing capital between $500K to $3M to fuel initial growth and scaling.
Consumer-First Approach
We back brands that understand and serve the evolving needs of the Indian consumer across both online and offline channels.
Innovation & Scale
We partner with founders who combine product innovation with scalable business models to create category-leading brands.
Our Investment Process
Initial Assessment
Thorough evaluation of business model, market opportunity, and team capabilities
Due Diligence
Detailed analysis of metrics, market dynamics, and growth potential
Partnership
Strategic support, network access, and growth acceleration
Investment Focus
Our Portfolio
Building the next generation of consumer brands across India
Company Name 1
Beauty & Personal Care
Company Name 2
Lifestyle & Apparel
Company Name 3
Health & Wellness
Success Stories
Our portfolio companies that have achieved successful exits
Exit Company 1
Beauty & Personal Care
Successfully acquired by a leading consumer goods company
Exit Company 2
Health & Wellness
Strategic merger with an international wellness brand
Focus Sectors
Investing in high-growth consumer sectors transforming the Indian market
Beauty & Cosmetics D2C
- Clean beauty and natural ingredients
- Personalized skincare solutions
- Premium Indian beauty brands
Personal Care & Hygiene
- Innovative hygiene products
- Sustainable packaging
- Natural and organic solutions
Online Grocery
- Fresh produce delivery
- Quick commerce solutions
- Specialty food brands
Premium Apparel & Lifestyle
- Designer fashion brands
- Sustainable fashion
- Luxury accessories
Health & Wellness
- Nutritional supplements
- Fitness solutions
- Mental wellness products
Market Opportunity
- 00B+ market size
- 20%+ annual growth
- Digital-first consumers
Meet Our Team
Experienced investors and operators building India's next generation of consumer brands
Investment Expertise
- Early-stage venture investments
- Consumer brand building
- Strategic partnerships
- Market expansion strategy
Operational Support
- Growth marketing and branding
- Supply chain optimization
- Technology implementation
- Talent acquisition
Investment Process
A structured approach to identifying, evaluating, and partnering with promising consumer brands
Initial Screening
- Market size evaluation
- Business model analysis
- Team background check
Deep Dive
- Financial analysis
- Market research
- Customer feedback
Due Diligence
- Legal review
- Operations audit
- Risk assessment
Partnership
- Term sheet
- Documentation
- Growth planning
Post Investment Support
- Strategic guidance and mentorship
- Access to industry networks
- Operational optimization support
- Growth capital facilitation
Investment Criteria
- $500K to $3M investment range
- Consumer-focused business model
- Strong founding team
- Clear path to profitability
Success Stories
Celebrating the achievements of our portfolio companies
Beauty Brand Exit
Acquired by Leading FMCG Company
Successfully scaled operations across 500+ retail locations
Achieved 200% year-over-year growth
Developed innovative product line with 15+ SKUs
Wellness Brand Merger
Strategic Integration with Global Brand
Expanded to 1M+ active customers
Launched successful D2C platform
Built market-leading brand in wellness category
"Rukam Capital's strategic guidance and operational support were instrumental in our journey from a startup to a category leader. Their deep understanding of the Indian consumer market helped us scale rapidly and achieve a successful exit."
Partner With Us
Let's build the next generation of consumer brands together
Investment Criteria
- Investment range: $500K to $3M
- Focus on consumer goods and services
- Early-stage startups (Pre-seed to Series A)
- India-focused business model